Matt Sarrel LLC

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Meet Matt

Marketing Strategy

Working together, we'll develop a new marketing strategy or analyze and improve your existing strategy. I excel at messaging and positioning, creating buyer personas that drive segmentation and targeting, and developing content that engages buyers and moves them through the pipeline.

What I do

01

Info Gathering and Research

Gathering data on your industry, target market, and market trends, assessing market size and growth potential to identify target customer segments. Evaluating competitors' marketing strategies

pinpoints gaps to exploit.

02

Buyer Personas

You must understand your target buyer to market to them most effectively. Defining personas establishes the foundation for marketing campaigns. Personas go beyond simple job roles/titles to help your team understand who they are targeting, their pain points, and their needs.

03

Goals and Objectives

Marketing strategy leads to marketing objectives that must align with overall business goals. It's most effective to set goals around what you really need -- increasing brand awareness and reach, generating leads and acquiring customers, or launching new products.

04

Positioning and Messaging Strategy

Craft precise messaging and positioning strategies that resonate with your target audience. Address the specific needs and pain points of your audience. Increase brand awareness, generate leads, and drive customer acquisition.

05

Identify Marketing Channels and Tactics

Amplify your brand's reach and impact. With a deep understanding of the ever-evolving digital landscape, Matt Sarrel employs a data-driven approach to pinpoint the channels that will best engage your target audience.

06

Create Implementation Plan

Powerful strategies and compelling content create leads. I'll provide a customized strategy to attract the prospects you want through the platforms they use and nurture them to purchase and beyond.