Matt’s Marketing Machine

Create and distribute valuable, relevant, and compelling content to attract and retain a clearly defined audience. Drive customer demand by providing useful information that addresses the needs, challenges, and interests of your target audience.

Let’s strategize and then inform, using blog posts, videos, podcasts, infographics, whitepapers, and social media updates to educate and engage audiences throughout their buyer's journey.

High-quality content resonates with your audience to build trust, establish thought leadership, improve brand awareness, and drive leads and sales.

I have built technical marketing programs and developed technical content for dozens of Silicon Valley startups. In a high-tech B2B sale, technical marketing is your most powerful weapon, especially when combined with compelling content.

Any tech company must create and promote content that focuses on the technical details, features, and specifications of a product or service. The goal is to educate and engage audiences who have a deep understanding of the subject matter, such as engineers, developers, IT professionals, data scientists, cloud architects, or technically-savvy consumers. Collateral, such as in-depth whitepapers, product documentation, technical blogs, instructional videos, and detailed product comparisons, demonstrates expertise, highlights technical capabilities, and provides valuable information to help the target audience evaluate and understand the product's true technical merits.

Bad technical marketing comes off heavy-handed and alienates prospects. There is an art and a science in developing effective technical marketing, which is built on a balance of concise, jargon-free language and comprehensive coverage of technical nuances. The result creates credibility and trust with knowledgeable audiences.