Matt Sarrel LLC

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Meet Matt
Matt on Marketing

Content that Ranks. Content that Converts.

Your content must be an engineering asset. Nothing alienates developers faster than marketing fluff. I lead content strategies that prioritize technical accuracy and discoverability in a post-SEO world.

strategic focus:

GEO & AEO Optimization

The search landscape has shifted. I architect content frameworks optimized for AI-retrieval and Answer Engines, ensuring your brand maintains share-of-model in LLM responses.

Performance Benchmarking

I personally author the benchmarks that prove product value. Whether it’s comparing sub-millisecond latency in Aerospike or storage throughput in MinIO, I provide the data developers trust.

The Editorial Standard

Leveraging my background as a Technical Director and Contributing Editor for PCMag, a Storage and Security Product Reviewer for eWeek, and an Security Analyst for GigaOm, I build high-velocity content machines that produce everything from whitepapers and webinars to executive briefs without sacrificing technical depth.