Matt Sarrel LLC


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Two Decades at the Edge of Cloud-Native



My career has been defined by a single goal: making complex technology understandable, accessible, and indispensable.

From my early days managing large-scale enterprise WANS, datacenter production environments, and leading developer teams to my recent work scaling some of the world's fastest distributed databases, I approach every marketing challenge from a practitioner's perspective. I am a CISSP-certified security professional and a hands-on technologist who stays current with the modern stack.


Consulting for Cloud-Native Startups

The credentials



Leadership: Technical Marketing Director at MinIO, Technical Marketing Staff at Aerospike, Head of Content Marketing at Mesosphere/D2iQ, VP of Engineering at FamilyonCall, Technical Director at PC Magazine, Principal Consultant at Sarrel Group.

Education: M.P.H. in Epidemiology from Columbia University, B.A. in History from Cornell University, and B.S. in Biology from Rutgers University.

Technical Proficiency: Kubernetes (EKS/GKE/AKS), MinIO, R, Python, Apache Iceberg, and Distributed Security.



I don't just market the product, I understand the architecture, I value the data, and I respect the developer.



photo gallery



moderating a panel on gamification of enterprise software for gigaom research



Testing open source vs. proprietary e-commerce platforms at pcmag



participating in the ftc workshop on spam to inform members of congress about this threat



performance testing at the crossbeam lab when i was at eweek



moderating a panel discussion about investments in Ai for iot at the edge



open source has always been important to me. here's an interview with me about the topic



The technical artifacts





Blog posts



Blog posts build SEO and credibility. They can also bring customers inbound when content is valuable and well-written.

  • Achieving Your Data Strategy with MinIO
  • CPU vs. GPU: What’s best for machine learning?
  • The Definitive Guide to Lakehouse Architecture with Iceberg and MinIO
  • Building Streaming Data Lakes with Hudi and MinIO
  • The business advantages of embedding analytics into applications


performance benchmarks



It's no secret that engineers are looking for technical content. Repeatable, rigorous testing goes much further than other marketing materials.

  • Aerospike Graph vs. Amazon Neptune Database: A graph database performance comparison
  • Aerospike vs. DynamoDB
  • Redis vs. Aerospike
  • Aerospike vs. ScyllaDB
  • MinIO S3 Throughput Benchmark on NVMe SSD Using mc support perf


Ebooks



Influence customers with well-written and beautifully produced eBooks. ​

  • Building AdTech with Speed and Scale
  • Redis alternatives: Discover the best database solutions
  • Graph database buyer’s guide


White papers & Tech briefs



Deep technical content is invaluable to those who seek it. Engage customers and move them through the buyers' journey with detailed long-form messaging and education.

  • Real-Time Recommendation Systems Blueprint
  • Reliable AdTech Solutions: Build Once, Scale Forever
  • High-Performance Object Storage for AI Data Infrastructure
  • Erasure Coding Primer
  • Data Privacy and Security in the Post-Snowden Era (old but good)
  • Unraveling Web Malware (old but good)


Videos and conference talks



Videos and conference talks are a powerful (and sometimes fun) way to build awareness, thought leadership, and educate about your product.

  • Apache Druid 101
  • MinIO with Grafana Loki - Session 1: Overview of Storage, Retrieval and Use of Log Files
  • Benchmarking Apache Druid


Branding



Extend your reach with a positive brand image. Industry awards give you the recognition you deserve and can be leverage into PR and marketing campaigns.

  • MinIO Wins TechTarget’s Storage Product of the Year for Second Time!
  • The Rakuten Ready 2019 Time Study
  • 2018 Cloud Native Ecosystem Report




matt sarrel



San francisco, ca, usa